DAN TANA’S A LA CLONEY APPAREL

Dan Tana’s apparel collaboration establishes a unique partnership for the well-known Los Angeles, Calif. eatery.

Italian restaurant Dan Tana’s and streetwear label Cloney have partnered for an exclusive fashion capsule collection.

The Dan Tana’s a la Cloney apparel line includes two sweatshirts, two crewneck sweaters and two sweatpants, with prices ranging from $150 to $185. All items in the collection will be available at Fred Segal stores and CloneyOnline.com.

In celebration of the launch, Dan Tana’s hosted a launch party at its Los Angeles, Calif. location. Guests at the event received signature items from the restaurant’s menu, an exclusive Dan Tana’s a la Cloney trucker hat and a jar of Dan Tana’s signature marinara sauce.

Dan Tana’s licensing agent, Prominent, is planning a full-scale licensing effort for branded restaurant products to complement its existing pasta sauces available for retail.