Who We Are

Michael Catalano has been marketing brands and launching products since 1988 while exclusively managing the career of Richard Simmons – spearheading the growth of one of the world’s most iconic and enduring brands in health and fitness.  Michael is the founder of Celebrities Plus, Inc., a boutique agency specializing in identifying brand ambassadors for global PR and advertising campaigns. Michael has created successful campaigns for such brands as Ocean Spray, Crest, Carnival, SONY, Clorox, Diet Coke, Wishbone and Old London and recently shepherded the direct response campaign for “Batman: The Complete TV Series” for Warner Bros.

Dan Levin has a unique skill set of brand building by blending talent, intellectual property, media and retail for an exceptional return on investment. He has worked closely with Fortune 500 companies, high profile celebrities, private equity groups and start ups on a wide variety of initiatives. His experience includes developing, implementing and managing innovative relationships with leading retailers and manufacturers; Nordstrom, Office Depot, Macy’s, Sears, Jo~Ann Fabric & Craft Stores, Burlington Coat Factory, Alibaba/T-Mall, Lynx Grills, QVC and HSN and many others. He has also created and managed licensing programs for Céline Dion, Madonna/Hard Candy Fitness, Paris Hilton, Christopher Lowell, David Tutera the iconic retail brand Fred Segal and many others. His work has resulted in multi-Billion dollars in global retail product sales.

Dan holds a B.S. from the University of Miami and a J.D. from Cleveland Marshall College of Law.

Regarded as a leading visionary, strategist, and entrepreneur, Christopher Palumbo holds degrees in Industrial Design, Economics, as well as an MBA in Industrial Administration from Carnegie Mellon University.

Throughout his business career, Palumbo has successfully merged a creative vision with a forward thinking strategy to build and re-develop award-winning brands and teams, and helped facilitate their successful growth and development. Palumbo has extensive background in key business operational and development areas, including licensing, franchising, manufacturing, distribution, development, and public affairs. He is recognized as a unique and innovate leader with deep insight as well as contacts in the consumer products, leisure, and wellness industries.

To date, he has worked with many of the largest and most reputable players in the fitness, lifestyle and leisure sectors, and is frequently featured in industry and national press.


That’s how we can focus on bespoke solutions, always keeping in mind that your BRAND is your most valuable asset.

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