Céline Dion Expands Into Handbags
THE SINGER’S LINE OF HANDBAGS, LUGGAGE AND SMALL LEATHER GOODS WILL LAUNCH WORLDWIDE THIS FALL.
Céline Dion and The Bugatti Group have joined forces to launch the singer’s first collection of handbags.
The new 200-piece collection features Dion’s personal style and includes a series of handbags, luggage sets and small leather goods at various price points.
“As a woman who loves fashion, I am very excited to start a partnership with The Bugatti Group,” says Dion. “Their vision toward my brand is impressive, and their passion for fashion is as intense as mine. So, guess what… we’re going to have a really good time together! And hopefully, all will enjoy the new collection.”
Furthermore, Epic Rights and Prominent Brand + Talent, who jointly represent Dion, facilitated the deal.
“Our mission in managing the Céline Dion brand is to collaborate with partners that share her vision for high-quality, unexpected and distinct, attainable luxury products that personify her extraordinary sense of style, love of fashion, art and music,” says Dan Levin, principal, Prominent Brand + Talent. “The Bugatti Group has created a collection that speaks to Céline’s originality and inspiration. She is a global superstar who also happens to be a working mom that demands good value in anything that carries her name. This is just the beginning as we continue to identify partners across many categories to further develop her unique lifestyle brand.”
The fall/winter 2017 collection will be unveiled at Project Women in Las Vegas, Feb. 21, and will be available at select retailers across the globe this September.
“We’re thrilled to be partnering with Céline Dion,” says Andrew Hattem, chief executive officer, The Bugatti Group. “As a leader in handbags, luggage and accessories, The Bugatti Group is known to create products that are authentic, timeless and fashionable–qualities that Céline embodies so well. Our expertise combined with Céline’s incomparable fashion sense will lead to a successful brand launch.”
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About PROMINENT Brand + Talent
PROMINENT Brand + Talent is a strategic management consortium representing personalities and brands. PROMINENT offers a unique blend of services connecting ideas and opportunities to marketing, retail and capital partners. PROMINENT’s experienced team has a successful record of developing global marketing and licensing campaigns focused on building brands from the worlds of fashion, fitness, food, lifestyle, design, travel, entertainment and sports.
For more information visit: www.ProminentGlobal.com
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing & Communications