Hard Candy Fitness
Hard Candy Fitness is a global, high-end fitness brand with a distinctive difference. The brand was created in 2010 by Madonna, the world’s leading female pop icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading expert in fitness club development and operations. The brand has grown to include club locations in destination cities around the world focused on innovative group fitness programming and personalized fitness training. Members enjoy an experience where entertainment and fitness intersect leaving them feeling strong and inspired physically and mentally.